Men At Work’s 2026 Summer Tour With Toad The Wet Sprocket & Shonen Knife

Aug 31, 2026

This summer, we had the pleasure of working with our client Men At Work — along with Toad The Wet Sprocket and Shonen Knife —to get the word out on their 26-show Summer Tour, spanning July 16 through August 20.

For us, the work started long before the first note was played. We spent the weeks prior in meetings strategizing and collaborating in the social rollout, mapping out content, coordinating creative, and building a plan to make the most of the summer tour.

From building video and animations around the tour admat, creative development, and taking the lead on the campaign rollout throughout the tour, our goal was to keep the momentum going from the first announcement all the way through the final night.

Throughout the tour, we collaborated with the bands and individual musicians to create posts that expanded reach and brought audiences from across the lineup into the conversation.

26 shows. 5 weeks. A huge thank you to Colin Hay, Men At Work, Toad The Wet Sprocket, Shonen Knife, the crews, and everyone who followed along and came out to a show. It was an absolute pleasure to be part of it.