50/50 Day
Global Event
All day livestream video
50/50 Day is a day of film, discussion, and live and virtual events — all about getting to gender equity across all parts of society. The last 50/50 Day in 2018 had 36,300 events in 62 countries, with people tapping into the livestream from nearly every country in the world.
Press highlights including CNN, Forbes, NBC, NPR, CNET, and more; and 700,000 views of our live stream programming.
As a co-producer with Let It Ripple for our second year of 50/50 Day, Chime oversaw all live streaming production which pulled sources in from in-studio anchors, Q&As with remote speakers, live reports from participating partners, and pre-recorded content.
We brought 20 speakers into the live stream including Jada Pinkett Smith, Kimberle Crenshaw, Matt McGorry, and many more. We also tapped into 30+ events around the globe from Nigeria to India to the Empire State Building to Refinery29’s Comedy 50/50 Day events to The Wilson Center in DC to the ERA Coalition’s nation-wide campus 50/50 Day event featuring speakers like Patricia Arquette and Carol Jenkins. Realtime quote cards were created for social media and video highlight reels were created after the event, featured along with full archives.
All this with one theme: #GettingTo5050, a gender-balanced world that’s better for everyone. All genders. All races. All ages. All issues.
Results:
Produced a full day of livestream programming, connecting in-studio talent with remote speakers, also bringing in participating events across the globe into the live stream.
- 10 hours of livestreaming
- Dozens of in studio and remote interviews with 17 featured speakers
- 700K views
Moved the conversation forward about the path to equality!
