Sammy Hagar & The Best Of All Worlds Band
The Residency Live Album
Album Release & Packaging Photography
Goal: Increase fan engagement across social media and drive awareness and sales for The Residency album.
The launch of long-time client Sammy Hagar’s The Residency live album on Big Machine Rock brought the energy to fans around the world of his Vegas performances that dug deep into the Van Hagar catalog driven by a stellar band including Michael Anthony, Joe Satriani, Kenny Aronoff and Rai Thistlethwayte.
Continuing our early digital strategy and marketing involvement in this series of Las Vegas residency shows at Dolby Live at Park MGM, we were thrilled to help bring the resulting album to life online. Chime developed and executed a multi-channel campaign to market and amplify the release, managing Sammy’s social channels, creating content and producing newsletters that captured and communicated the spirit of the live performances. Our team handled video editing, behind-the-scenes photography, and visual and written content that spotlighted the album’s standout moments – including live versions of fan favorites like “Summer Nights,” “Best of Both Worlds,” and “Right Now.” Todd Gallopo from Meat+Potatoes designed a stunning package for vinyl/CD/digital, featuring 20 of Chime’s Jon Luini’s photos, bringing fans up close and personal from rehearsal to the stage.
The rollout immersed fans in the experience – combining storytelling, short-form videos, and striking visuals that brought the energy of Vegas online. The results speak for themselves: the campaign drove 14M+ impressions and reached over 715K engagements, achieving an engagement rate 3x higher than industry standards. The Residency went on to hit #4 on Billboard’s Rock Album Sales and #9 on Digital Album Sales, with overwhelming support from Sammy’s passionate fanbase, the Redheads.
Through this campaign, in partnership with Big Machine Rock, we celebrated Sammy Hagar’s legacy, captured the magic of his live shows, and showcased the enduring connection between the artist and fans. In highlighting standout performances like “Summer Nights (Live)” and “Best of Both Worlds (Live)” from this sold-out run at Dolby Live at Park MGM, we delivered the The Residency experience to audiences around the world.
Critical Acclaim
- “Sammy Hagar, one of the greatest frontmen of all time” — Howard Stern, The Howard Stern Show
- “The ‘Van Hagar’ period of Sammy Hagar’s career is still on top of the world.” — Las Vegas Review-Journal
- “Delighting fans with iconic songs like ‘Why Can’t This Be Love,’ Hagar cemented himself as an important figure in rock history.” — Parade
- “Sammy Hagar has gone from rock star and ‘Van Hagar’ to the everyman of rock. Who else but Hagar would be welcomed at the country festival Stagecoach and Black Sabbath’s farewell show to pay tribute to Ozzy Osbourne?” — Forbes
- “(It) was not just a performance but a ‘celebration’ of Van Halen’s enduring legacy… And the fans couldn’t agree more.” — USA Today
ENCORE, THANK YOU, GOOD NIGHT.
Released on April 25, 2025, “Encore, Thank You, Good Night” served as both a heartfelt tribute and a final “thank-you” to Eddie Van Halen, inspired by Hagar’s reflections on their shared legacy. Co-written with Joe Satriani and featuring Satriani on guitar, Michael Anthony on bass, and Kenny Aronoff on drums, the track reunited the lineup behind The Best of All Worlds. The single also marked a key moment leading up to the release of The Residency, capturing the spirit of Hagar’s Las Vegas shows and the album’s larger celebration of his decades-long career.
Looking Ahead
Due to its success, Sammy Hagar has announced additional Las Vegas residency dates in 2026, running March 11–21 and September 18–26 at Dolby Live at Park MGM. These performances will continue to celebrate Hagar’s extensive catalog and showcase the dynamic energy of The Best of All Worlds Band, giving fans another opportunity to experience his legendary live shows.
For more than four decades, Grammy® Award winner and Rock & Roll Hall of Famer Sammy Hagar has remained one of rock music’s most dynamic and prolific artists. From his breakthrough with Montrose to a multiplatinum solo career and his years fronting Van Halen, Chickenfoot, The Circle, and now The Best of All Worlds Band, Hagar has sold over 50 million albums worldwide and delivered anthems like “I Can’t Drive 55,” “Right Now,” and “Why Can’t This Be Love.”
His 2024–25 Best of All Worlds tour became one of the year’s top-grossing rock runs, leading into the hit Las Vegas residency at Dolby Live at Park MGM and the resulting live album, Sammy Hagar & The Best of All Worlds Band: The Residency.
Chime is excited to continue collaborating with Hagar as he embarks on future tours and music, building on a legendary career that shows no signs of slowing down.
Results:
Through this campaign, we celebrated Sammy Hagar’s legacy, captured the magic of his live shows, and sparked incredible fan engagement that turned the album launch into a standout success across every channel.
When long-time client Sammy Hagar released The Residency, a live album capturing his sold-out shows at Dolby Live at Park MGM, our team at Chime Interactive helped share the excitement with fans around the world.
- 14M+ Impressions
- 715K+ Engagements
- Peaked #4 on Billboard’s Rock Sales
- Peaked #9 on Billboard’s Digital Sales
“It’s such a real, authentic thing… That’s the beauty of the live experience… to capture that on the album and preserve it that way on the album, I think is really special.” — Loudwire
